New research shows that generative AI is reaching a state of relative maturity in B2B marketing, and becoming a central focus in skill development.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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How Volvo Trucks built a triumphant content marketing program for its trucks around video and Jean-Claude Van Damme.
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Learn why thought leadership is a unique challenge for tech marketers and uncover what nuances to consider within your decision-making and influencer audience.
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We checked in with some of the brightest marketers we know and asked them, “How would you describe a sophisticated marketer?” Read their responses.
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From why they matter, to what they might be capable of in the future and whether we need to update our approach to managing them – 5 branding talks that it’s well worth making t...
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When we asked, “what are the important factors in your willingness to engage with a vendor,” the top four responses all centered on demonstrating knowledge and establishing cred...
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An infographic listing the 50 most influential SMB brands on LinkedIn based on their content marketing scores.